Meet lanolin, or Nature’s Wonder Moisturiser as we like to call it.

Lanolin is 100% natural & animal-cruelty-free. It’s found on the wool of sheep that helps keep their coat protected and dry throughout the year.

Sheep’s wool grows continuously; if it’s not sheared annually the fleece will become soiled – and too hot and heavy for the animal. Lanolin is the animal-cruelty-free by-product of wool washing after shearing.

Lanolin is a unique, natural ingredient that works in 3 magical ways:

  1. The molecular structure of lanolin mimics human skin lipids, making it the most skin-compatible ingredient around. More so than any other natural or synthetic ingredient in skincare.
  2. It is semi-occlusive and semi-permeable – meaning it allows skin to self-hydrate from within.
  3. It is a moisture reservoir, holding up to 400% its weight in moisture.


The lanolin used in our Original 101 Ointment™ is the Ultra Pure Grade Lanolin. Our lanolin goes through a highly specialised & patented cleansing process, which makes our lanolin the purest, creamiest, most luxurious & decadent lanolin in the world.

Lanolin transforms dry, dehydrated skin into happy, healthy skin in an instant.


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